Privacy Policy

Last updated: 03.07.2026

Introduction

Welcome to Puzzlink.co.uk. This website is operated by Goodfish Limited (company number 07341561), trading as Puzzlink (“we”, “our” or “us”). We are committed to protecting your privacy and handling your personal information responsibly and in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the rights you have. By using our website you confirm that you have read and understood this policy.

Data controller: Goodfish Limited (company number 07341561) Address: Unit 4-6, Willow Business Park, Cannock, WS11 7FQ, United Kingdom Email: [email protected].

Information We Collect

We may collect the following types of information:

1. Personal information you give us. Your name, email address, telephone number, billing and delivery address, and any information you include in messages to us. You provide this when you place an order, request a sample, use a contact form, subscribe to our emails, or otherwise get in touch.
2. Order and transaction information. Details of the products you buy, order values, delivery details, and records of your correspondence with us. Card payments are processed securely by our payment provider. We do not see or store full card details ourselves.
3. Usage and technical information. Information collected automatically when you visit the site, such as your IP address, browser type, device type, operating system, the pages you view, and the date and time of your visit. This is collected through cookies and similar technologies.

How We Collect Your Information

We collect information when you interact with us directly (placing an order, requesting a sample, contacting us, subscribing to emails) and automatically through cookies and tracking technologies when you browse the website.

Lawful Bases for Processing

Under UK GDPR we must have a lawful basis for using your personal information. Depending on the activity, we rely on the following:

• Performance of a contract. To process and deliver your order, provide customer support, and handle returns or refunds.
• Consent. To send you marketing emails and to place non-essential cookies such as analytics and advertising cookies. You can withdraw consent at any time.
• Legal obligation. To keep accounting and tax records and to meet other legal requirements.
• Legitimate interests. To protect the website against fraud and misuse, to understand how our site is used, and to improve our products and service. Where we rely on legitimate interests, we make sure this is balanced against your rights.

How We Use Your Information

We use your information to:

1. Process, fulfil and deliver your orders and provide customer support.
2. Operate, maintain and improve the website and your experience of it.
3. Send you marketing communications where you have asked to receive them.
4. Keep records and comply with our legal and regulatory obligations.
5. Prevent fraud and keep the website secure.

Who We Share Your Information With

We do not sell your personal information. We do share it with trusted third parties who help us run our business, and only so far as they need it to provide their service to us. These include:

• Payment providers who process your payment securely, such as Stripe or PayPal.
• Delivery and courier partners who deliver your order.
• Email and marketing platforms such as Brevo, used to send our newsletters and order communications.
• Website, hosting and analytics providers who host the site and help us understand how it is used, including Google (Google Analytics and Google Tag Manager).
• Advertising partners such as Meta (Facebook and Instagram) and Google, where advertising and measurement tools are used on the site.
• Review platforms such as Trustpilot, if you choose to leave a review.
• Professional advisers and authorities where we are required to share information by law.

International Transfers

Some of the providers we use, including Meta and Google, may process data outside the UK, including in the United States. Where personal information is transferred outside the UK, we take steps to make sure it is protected by an appropriate safeguard recognised under UK data protection law, such as the International Data Transfer Agreement or UK Addendum to the EU Standard Contractual Clauses.

Cookies

Our website uses cookies and similar technologies to make the site work, to understand how it is used, and to support our advertising. Non-essential cookies, such as analytics and advertising cookies, are only used with your consent, which you can give or withdraw through our cookie banner or your browser settings. For full details, please see our Cookie Policy.

Marketing

If you have opted in, we may send you emails about new products, offers and news. You can unsubscribe at any time using the link in any marketing email, or by contacting us at [email protected]. Withdrawing consent for marketing does not affect order related messages we need to send you, such as delivery updates.

Data Retention

We keep personal information only for as long as we need it:

• Order and transaction records are kept for at least six years, to meet HMRC and accounting requirements.
• Marketing contact details are kept until you unsubscribe or ask us to remove them.
• Enquiry and sample request information is kept for a reasonable period to deal with your query and any follow up.

When we no longer need your information, we securely delete or anonymise it.

Your Rights

Under UK data protection law you have the right to:

• Access the personal information we hold about you.
• Ask us to correct information that is inaccurate or incomplete.
• Ask us to delete your information in certain circumstances.
• Object to, or ask us to restrict, our processing of your information.
• Request a copy of certain information in a portable format.
• Withdraw your consent at any time where we rely on consent.

To exercise any of these rights, contact us at [email protected]. We will respond within one month.

Complaints

If you are unhappy with how we have handled your personal information, please contact us first so we can try to put things right. You also have the right to complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Helpline: 0303 123 1113 Website: ico.org.uk

Data Security

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction.

Children

Our website and products are intended for adults. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be posted on our website with the date it took effect.

Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us at [email protected].